WIGAN CASINO '50 YEARS ON THE SOUL STAYS STRONG' - Edition no.2

from WE ARE WILLOW

T-Shirt/Shirt

THE OFFICIAL MOTTO AND CREST CELEBRATING THE 50TH ANNIVERSARY OF WIGAN CASINO

Frank Wilson’s ‘Do I Love You (Indeed I Do)’ was the last record ever played at the Wigan Casino all-nighters by Russ Winstanley. Recorded in 1965 on Motown Records the track was never released, with nearly all copies destroyed – until the Casino crowd went wild for it a decade later and Motown finally released it in 1979.

The song title has been transformed to celebrate the legacy of northern soul at the venue and beyond as a genre and cultural movement. The second part of the motto further solidifies this belief, with the alliteration of the ‘s’ in the final three words providing a song-like roll off the tongue.

50UL
A play on the word ‘soul’ incorporating the number 50 in celebration of the anniversary.

CASINO CLUB ‘C’ (from original sign above venue entrance)
Positioned above the fist as a halo of sorts – a reference to the ethereal experience of being on the dance floor at the all nighters.

CLENCHED FIST
The original keep the faith logo, a representation of strength and hope, solidified by the new slogan ‘50 Years On The Soul Stays Strong’.

LANCASHIRE ROSE
Incorporated in reference to the original soul patch designs and the Wigan coat of arms.

FOUR HEARTS
‘50UL’ sits within 4 hearts cementing the music within the heart (and soul) of those that were there during the casino days – and those who have found the music since.

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